thumbnail 6

London hackathon digital solution for UN Social Media Strategies

A transformative company is rethinking United Nations social media strategies with an intelligent software platform that employs gamification techniques. Smart, social and performance oriented, Rise powers the recently launched UN Social 500 leader board which is used to recognise, amplify and encourage UN staff to harness the power of social media.

Toby Beresford, Rise CEO said, “We are beyond honoured to contribute to what is undoubtedly the world’s most recognised organisation. Social media is an incredibly powerful tool and through UN Social 500 , we’re helping the United Nations make the most of online opportunities to engage with the world.”

 

thumbnail 6

 

In conjunction with social analytics ranking engine Klout , Rise has developed the UN Social 500 website to honour the top social media influencers within the United Nations. Drawing on data from multiple channels, Klout issues individual social media account scores. Rise then provides personal tracking over time, comparative benchmarking with peers and an overview of which UN social media butterflies have been most successful in spreading their wings.

The initial idea came to light in the wake of the UN Influx hackathon, which challenged personnel to come up with ways to “use digital innovation to connect the UN and the public more effectively.” For Rise, the solution was the launch of social media leader board, UN Social 500. At its core, it encourages staff to augment their social media impact and promote UN efforts via personal online accounts. The board even boasts its very own #UNSocial500 hashtag to ensure followers stay up-to-the-minute on all the latest developments.

 

thumbnail

 

In today’s digital society social media has become an integral part of both personal and corporate communications. For an organisation focussing on peacekeeping, security, human rights AND economic development, social media is a hugely effective way to engage with global citizens. As such, UN personnel making the most of social media channels deserve to be commended for their efforts. The UN Social 500 leader board does just this, while simultaneously allowing members of the public to discover the most influential men and women who promote, discuss and describe the work of the UN on a daily basis.

From globally recognised organisations such as the United Nations to local SMEs and expanding corporations, the latest UN Social 500 drive is a lucid example of how a gamified performance management platform can be used to motivate employees to supercharge social media presence. For businesses and organisations of any size, it’s an innovative way to boost public profile, engage with a larger target audience and ensure that social media channels are worked at their hardest.

To find out more about Rise and sign up for a FREE membership to the online GPM community, go to: www.rise.global



Does business success depend on online presence?

Almost any business can benefit from a good online presence. Here are some of the advantages of creating an outstanding online presence for a business.

Increased sales through a great website

When a business is put online, there is the opportunity to reach a much greater number of customers than is possible through other methods of advertising. More potential customers means more sales. A well-designed website shows customers that the company cares about doing business with them. Since it can be the first impression anyone has of a business, it is important that it be updated regularly, designed to be easy to use, clutter-free, with no typos or outdated information. If customers see that the site is neglected, then it can easily lead to them thinking that the company will be sloppy in doing business with them. Many potential customers will go elsewhere if the site is too hard for them to navigate or use easily.

Social media equals better customer relationships

While some argue that the internet has led to less social interaction, the truth of the matter is that it has led to more connections across broader demographics than ever before. Customers want to feel personally connected to those with whom they choose to do business. Making customers feel special is easy to do with social media. Twitter and Facebook can be used to announce sales, product or service updates, or news and events. Social media is also a great venue for collecting feedback that can be used to improve business and customer service.

Economical advertising and promotion

Print advertising and/or radio and television ads can be cost prohibitive and can miss reaching a broad audience of potential customers. Internet advertising is more economical because there is no printing or shipping costs, and it can reach an almost limitless amount of potential and current customers. Some advertising methods cost nothing more than a small amount of time and can have drastic effects on the profit margins of a company.

Keeping up with the competition

Having an online presence makes it easier to compete with others for customers. If a business doesn’t have an online presence but the competition does, then they have the competitive edge. When competitors offer deals and incentives it is then possible to get the word out about a deal that either matches or surpasses their own. A web presence promotes a business 24 hours a day.

Developing a unique brand

The internet can help build a brand and make it easier for customers to identify with a logo. Robert Bonnier was instrumental in making Scoot.com one of the leading internet listing services in the UK, helping it reach a value of more than £2.5 billion. It is possible to connect with Robert Bonnier for up-to-date tips on how to build a unique brand and get on the path to financial success. Developing a brand online should be one of the most important aspects of marketing a company.



The rise and rise of Bitcoin

Bitcoin first came about in January 2009 and is the creation of a computer programmer using the name Satoshi Nakamoto. The invention is a peer to peer that is the transactions made do not need a third person intermediary like PayPal or Visa, and that it is an open source as the computer controlling code is open to be used by the public. It also has a digital currency as it is electronic and does not need physical manifestation.

In addition this system does not involve financial institutions in the transaction and it is private. On the other hand, the Bitcoin network is different from other earlier digital currencies as this system is absolutely decentralized as all the transactions are done by the users of the system while the earlier digital currencies had some central controlling entity or person.

With a Bitcoin transaction the seller and buyer interact directly though their identities are not disclosed to the other person. The information about them is usually encrypted. In addition this form of transaction does not need a third party mediator. Though different from a completely anonymous transaction, there is usually a record of all the transactions that have taken place and they are stored on the public ledger. The record includes the entire Bitcoin user’s encrypted identity and the Bitcoin. Therefore this means that Bitcoin transactions are considered to be pseudonymous and not anonymous.

Even though the use of Bitcoin has increased people still prefer to use the traditional electronic payment systems for instance the use of dollars and credit cards as a circulating currency. Congress has interest in the Bitcoin network as they have concerns that it will be utilized in illegal money transfers and that it will affect the ability of the Federal Reserve to meet its objectives of maximum employment, financial stability and stable prices.

They are also interested in it due to their concerns about protecting consumers and investors who may use it. There are various advantages of using Bitcoin and these are lower transaction costs, long term protection of loss of purchasing power caused by inflation and increased privacy. On the other hand there are also disadvantages involved and they include unsure security from fraud and theft, a long term deflationary bias that encourages the advertising of Bitcoins and sizeable instability of the price of Bitcoins.



China Defends Regulation of the Internet

A top official in charge of regulating the internet in China indicated on Thursday that the campaign against online rumours in China that critics say is inhibiting free speech has been very successful.

China has the most sophisticated online censorship system in the world that is known as the Great Firewall. This firewall blocks quite a number of social media websites like Facebook, Twitter, Youtube and many more including those of some sites hosted in Taiwan, rights groups and other foreign media companies.

This crackdown on online rumours is meant to stop any anti-government discussion that activists may have. The crackdown has greatly targeted most of the high profile users of China’s Twitter-like microblog, Sina Webibo for political speech.

The vice minister of State Internet Information Office, Ren Xianliang, made a rare public appearance in which he emphasised on the Government’s commitment to get rid of any web content that was considered offensive or critical. He added that the crackdown on rumors had received many positive responses with it being effective in reducing the frequency of slander. However, the crackdown has not had any impact on the orderly flow of information.

Even though the social media provides a platform for people to voice their criticisms and complaints about the government, the government forces the domestic internet companies to delete any content posted by users that may be considered too politically sensitive.

Ren added that China would ensure that they strengthen the regulation by providing the necessary training to local internet companies and regulators. This will enable the firms to be able to manage the microblogs and the WeChat app. The end result of this is creation of a cyberspace that has Chinese characteristics. Ren reiterated the importance of China blocking websites contain Tibetan independence and support for separation of China from the far West region of Xinjiang.